Humanize your employer brand through employee perspectives. Enable candidate discovery by producing content guided by audience intent.
Personalize the experience for candidates at each step of the interview process. Develop a relationship, limit confusion, increase transparency within the process.
Give your employees a voice. Allow employees to become thought leaders and share their expertise. Enable personal brand building and discovery.
Create content for targeted audiences by sharing perspectives of employees who can identify and relate. Promote diversity within your company, in order to attract candidates into the company.
Understand how candidates are engaging, which employees are effective, and how your content strategy impacts your recruiting funnel.